Brand Manager

Workforce Group  |  Lagos

Posted 31 Aug


Description

Our client is a leading retail chain, a luxury skincare and cosmetics products company

Location: VI, Lagos


Responsible for coordinating the brand’s activities – sales, advertising, promotion, marketing research and distribution. Accountable for delivering the brand’s profit, volume and market share objectives. Responsible for developing the business, sales and profitability of the brand to meet corporate brand’s profit volume and market objectives.


Duties & Responsibility

  • Formulate brand’s long-term strategy to effectively reach customers.
  • Oversees the brand’s marketing life cycle.
  • Manages day-to-day progress of product marketing planning and execution
  • Maintains brand integrity across product lines, advertising and all other internal and external communication as it pertains to assigned brand.
  • Collaborate with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to execute specific marketing.
  • Conducts market research and identifies and tracks market trends.
  • Define and manage the brand’s advertising and promotion strategies.
  • Closely monitor and analyze sales volumes, market share trends and competitive activity.
  • Provide monthly product updates to management.

Requirements

  • A Bachelor’s degree in any business-related discipline
  • Minimum of 4-6 years field experience in product management, brand advertising and/or marketing.

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