Manager Credit Cards

Our Client, a leading Financial Institution is looking to recruit a Credit Card Manager. The credit card product manager will be responsible for building and directing credit card product strategies, developing and implementing marketing plans to drive business goals and meet business targets.Job Duties & Responsibilities:Develop and launch the bank's Credit Card Proposition                                    Design processes to support proposition             Conduct regular review on market trends and study competitor activities to identify opportunities.Initiate product ideas and ongoing features/benefits tailored for each target segment.Manage Product line up                                                              Develop and obtain agreement to the full proposition offering – including target segment, product mix, pricing mix, distribution/sales strategy, service strategy, marketing strategyDevelop strategies and activities that will drive the activation/activity of credit cardsDevelop product education viz user guides, processing guides, and FAQs               Deliver frontline face to face and e-learning training                                                   Periodic Product review, market intelligence and profiling of market peers to ensure competitiveness    Contribute to the formulation of retail banking strategy and policy for cardsSupport Business and Branch Banking teams in preparation for card implementation and launch plansDevelop market communication materials to Internal and external customers     Provide Marketing support to the Sales team                                                            Cross-sell & up-sell credit product to existing & potential customers                 Ensure weekly reports for card issuance, activation, usage, and attrition rates        Training of Sales StaffAny other job as assigned by the Head Retail ProductsKey Performance Indicators:Product LaunchTotal number of cards issuedTotal number of active cards Deliver Bank-wide product knowledge – F2F and e-learningJob Knowledge:Understanding of CreditUnderstanding of Key Card brand (MasterCard/Visa) processes and operationsFundamentals of Card issuance and technologiesKnowledge of Key credit card business drivers360 degree understanding of the processes that support a card business from operations to technology to processes.