Digital Marketing Graduate Trainee Program

Do you love challenges?Would you like to make a real difference?Are you;• Committed to life-long learning• A critical thinker• An excellent communicator• A skillful writer• A highly driven individual• Passionate about marketingLooking for a rewarding career full of opportunities to learn, grow, contribute and become more?If you answered YES to all of the above, this might be the perfect role for you. Our client is an investor-backed startup company based in Lagos, Nigeria and focused on Education and Marketing for a global audience.We seek to engage self-driven, highly motivated and passionate individuals who are exceptional writers, superior communicators and are actively interested in a career in Marketing and Education.We guarantee that individuals whose profiles match the requirements perfectly will have a perception-expanding career with us.

SEO

Brief Description The SEO will be responsible for driving global organic search strategy and execution and improving visibility of web properties, increasing website traffic from target audiences, and driving qualified leads and sales.The right candidate will have experience in increasing visibility for content (blog posts, YouTube videos, etc.) using methods that are consistent with the Terms ofService of major search engines such as Google. This role will require experience in setting search strategy and troubleshooting technical SEO issues.Responsibilities Defining editorial standards for maximizing search success on all content including the website, blog, social media platforms, and other communication channels. Monitoring and reporting on search metrics and demonstrating continuous improvement of the SEO strategy. Identifying search traffic growth opportunities for content and products based on analytics.Researching, reporting, and addressing changes in search engine algorithms.Recommending and executing on testing strategies to improve conversion rates on content pages. Troubleshooting and tracking site performance including social sharing, page load speed, and other technical issues related to search marketing. Conducting keyword optimization research for new and existing content pages.Researching the latest in search engine compliance and guidelines and adjusting strategy as necessary.

Managing Editor

Brief Description The right candidate will have experience in cross channel content marketing and content optimization including text, audio, video and image content, social media marketing, and search marketing.The right candidate has a creative marketing mind with the ability to organize projects, meet deadlines, and manage a team. This position requires experience in coordinating and using digital and print content to support strategic organizational objectives.Responsibilities  Coordinating day-to-day editorial operations, managing in house and outsourced content creators, editors, graphic designers, videographers, developers, etc. Reviewing all assignments before publication to ensure material is accurate and on-brand. Leading and directing the work of content produced by content team members including text, images, audio, and video, making sure all team members are on-task and meeting deadlines. Assisting in ideation, planning, and execution of the editorial and content marketing calendar that attracts and appeals to the organization’s various customer avatars. Monitoring and reporting on content marketing metrics and KPIs.Checking accuracy of facts, dates, names, captions, statistics, etc. located in all content.Maintaining consistency of the brand by upholding the organization’s style guide standards on tense, voice, tone, and the spelling/capitalization of certain words as they relate to the organization. Creating copy, engaging headlines and subheads, proofreading, and deep-line editing for spelling, grammar, punctuation and brand consistency.Overseeing the scheduling, publication, and overall consistency of the organisation’s content assets.Creating content that is optimized for search and social media traffic. Locating and/or initiating creation of engaging and relevant images to complement stories.

Content Specialist

Brief Description The right candidate will have experience in cross channel content creation, marketing and content optimization including text, audio, video and image content, social media marketing, and search marketing. S/he will have experience in investigating and creating engaging stories in written, video, and image formats that utilize branded social media channels and external media outlets.The Content Specialist is responsible for producing a variety of multimedia that communicates brand value to a company’s customers including customer stories, case studies, and white papers that convert prospects into customers.The Content Specialist  will have a creative marketing mind with the ability to translate customer and company experiences, feedback, and tone into compelling, engaging, and dynamic stories that are easily consumable and aligned with content marketing strategies.Responsibilities  Demonstrated experience with successful management and execution of a content marketing strategyA demonstrated ability to drive traffic to web properties from search engines.Successful management of a business blog that furthers organizational goals.Investigating and producing research-based content.Create compelling narratives for internal and external audiences.Producing content including text, images, audio, and video that are on-task and meet the deadlines. Ideation, planning, and execution of the editorial and content marketing calendar that attracts and appeals to the organization’s various customer avatars. Maintaining consistency of the brand by upholding the organization’s style guide standards on tense, voice, tone, and the spelling/capitalization of certain words as they relate to the organization. Creating copy, engaging headlines and subheads, proofreading, and deep-line editing for spelling, grammar, and brand consistency. Locating and/or initiating creation of engaging and relevant images to complement stories.Developing, writing, and distributing press release articles to applicable media outlets. Uncovering unique and interesting stories for multiple audiences (customer, employee, or related industry news) and determining the best platform and audience to distribute. Maintaining a deadline-driven editorial calendar that coordinates time-sensitive articles with general-interest stories. Identifying opportunities to promote specific key messages and company initiatives to customers and the general media. Producing and/or directing video content for YouTube and other video platforms. Locating and/or initiating creation of engaging and relevant images to complement stories.