SEO
Workforce Group | Lagos
Posted 31 Aug
Description
Brief Description The SEO will be responsible for driving global organic search strategy and execution and improving visibility of web properties, increasing website traffic from target audiences, and driving qualified leads and sales. The right candidate will have experience in increasing visibility for content (blog posts, YouTube videos, etc.) using methods that are consistent with the Terms of Service of major search engines such as Google. This role will require experience in setting search strategy and troubleshooting technical SEO issues. Responsibilities Defining editorial standards for maximizing search success on all content including the website, blog, social media platforms, and other communication channels. Monitoring and reporting on search metrics and demonstrating continuous improvement of the SEO strategy. Identifying search traffic growth opportunities for content and products based on analytics. Researching, reporting, and addressing changes in search engine algorithms. Recommending and executing on testing strategies to improve conversion rates on content pages. Troubleshooting and tracking site performance including social sharing, page load speed, and other technical issues related to search marketing. Conducting keyword optimization research for new and existing content pages. Researching the latest in search engine compliance and guidelines and adjusting strategy as necessary.
Requirements
Demonstrated experience with successful management and execution of a content marketing strategy A demonstrated ability to drive traffic to web properties from search engines. The ability to create content within and troubleshoot issues with the WordPress platform Critical Thinking – Ability to identify trends and adjust strategy using analytical and quantitative problem solving. YouTube Optimization – Ability to drive traffic to video content from search engines and optimize videos for YouTube search. Optimizing videos for search engines using keyword-enriched descriptions and tags. Strategically examining available platforms and apps to ensure video content is being widely distributed.
Digital Marketing Graduate Trainee Program
Workforce Group | LagosDo you love challenges?Would you like to make a real difference?Are you;• Committed to life-long learning• A critical thinker• An excellent communicator• A skillful writer• A highly driven individual• Passionate about marketingLooking for a rewarding career full of opportunities to learn, grow, contribute and become more?If you answered YES to all of the above, this might be the perfect role for you. Our client is an investor-backed startup company based in Lagos, Nigeria and focused on Education and Marketing for a global audience.We seek to engage self-driven, highly motivated and passionate individuals who are exceptional writers, superior communicators and are actively interested in a career in Marketing and Education.We guarantee that individuals whose profiles match the requirements perfectly will have a perception-expanding career with us.
Posted 16 JunSEO
Workforce Group | LagosBrief Description The SEO will be responsible for driving global organic search strategy and execution and improving visibility of web properties, increasing website traffic from target audiences, and driving qualified leads and sales.The right candidate will have experience in increasing visibility for content (blog posts, YouTube videos, etc.) using methods that are consistent with the Terms ofService of major search engines such as Google. This role will require experience in setting search strategy and troubleshooting technical SEO issues.Responsibilities Defining editorial standards for maximizing search success on all content including the website, blog, social media platforms, and other communication channels. Monitoring and reporting on search metrics and demonstrating continuous improvement of the SEO strategy. Identifying search traffic growth opportunities for content and products based on analytics.Researching, reporting, and addressing changes in search engine algorithms.Recommending and executing on testing strategies to improve conversion rates on content pages. Troubleshooting and tracking site performance including social sharing, page load speed, and other technical issues related to search marketing. Conducting keyword optimization research for new and existing content pages.Researching the latest in search engine compliance and guidelines and adjusting strategy as necessary.
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