Head Of Marketing

Workforce Group  |  Lagos

Posted 11 Feb


Company Description

Workforce Group is a leading provider of end-to-end, integrated and result-focused Business and Human Resource solutions in Nigeria, offering advisory, outsourcing, recruitment and assessment, learning and development, market entry, technology services and solutions.

From inception in 2004, we have helped clients across diverse industries and sectors such as Financial Services, Telecoms, Oil and Gas, Real Estate, Hospitality, Power, Entertainment, FMCG, etc., to achieve their strategic goals and objectives.

Our reputation for excellence in service was built from over a decade of providing business and human resource consulting across several states in Nigeria.


Our flat management structure allows for the free flow of ideas and interaction among employees of various cadres. Occasionally, employees may be drafted to work with different business units to deliver on projects and organisational interventions. This further creates an opportunity for personal development as well as holistic professional growth.

Our Employer Value Proposition (EVP)

Impact: You become part of a professional team that delivers cutting edge solutions to transform clients’ businesses.

Teaming: We consistently embark on both business and social activities that facilitate bonding and alignment throughout the organisation.

Growing: We hire the best hands and equip you to grow and become better.

Giving back: We appreciate and emphasise the importance of giving back to society as one of our core values.


We offer a wide range of benefits to our people. You bring your “A” game and we will provide the opportunities.

Job Description

Job Title: Head of Marketing

Job Summary: The Head of Marketing is responsible for the strategic marketing growth and marketing activities / campaigns of the company. The role incumbent is also responsible for ensuring the marketing team effectively fulfils the organisation's marketing strategy. 


Job Responsibilities

  • Develop and implement marketing strategy for the group,its LOB’s and their products/services

  • Conduct qualitative and quantitative research projects (internally and externally) to inform Workforce Group’s publication strategy

  • Create, edit, and manage the production of digital and print content that is consistent with the organization’s brand, style, and tone. 

  • Coordinate the day-to-day editorial operations, manage a team of content creators, editors, graphic designers, videographers, etc.

  • Responsible for the ideation, planning, and execution of the editorial and content marketing calendar that attracts and appeals to the organization’s various customers

  • Understand, customize and optimize the entire campaign management process, including production, execution, and quality control.

  • Review all assignments before publication to ensure material is accurate and on-brand

  • Maintain consistency of the brand by upholding the organization’s style guide standards on tense, voice, tone, and the spelling/capitalization of certain words as they relate to the organization.

  • Drive and measure the success of community engagement initiatives (i.e. number of users, number of discussions, etc.). 

  • Facilitate and champion campaigns to exploit market opportunities that reflect and align with our brand and values

  • Develop and manage the company’s website and other social media platforms

  • Proof-read and edit submitted content from team members from different lines of business to meet Workforce Group’s agreed publishable standards.

  • Ensure verifiability of Workforce Group published content by maintaining research files (which includes proofs, source material and documentation) for each publication.

  • Optimize the use of thought leadership materials and ensure they meet the company’s standard

  • Responsible for the management of the CRM

  • Collaborate with key stakeholders across the various departments and looks for ways to align the marketing unit  activities to support their key objectives

  • Mentor and manage both direct and indirect reports to ensure that projects are completed and employee expertise is being developed effectively

  • Keep abreast of local and global best practices and make recommendations to Management

  • Be an effective leader and ensure all marketing programs are successful, metrics-driven, and goal-oriented

Role Competencies/Skills:

  • Strong research skills

  • Exceptional writing skills  and the ability to adapt and change style of writing

  • Great attention to detail and an eye for quality

  • Experience in education marketing preferably in a professional service environment

  • Great planning, organizational and editing skills

  • Excellent communicator, verbal and written

  • Ability to create engaging content on demand

  • A passion for Human Resource Management with a background in research or writing will be an added advantage

  • Knowledge of SEO, Google Analytics, and Social media management.

  • Experience of scoping, designing and delivering evaluation research, including identifying, developing and testing appropriate tools and reporting methods. 

  • Experience of leading projects, including scoping requirements, forward planning, monitoring progress against delivery, identifying and mitigating risks to delivery 

  • Effective synthesis and communication of research insights

  • Fluency in the language of marketing, public affairs, branding, communications, and general business strategy

  • Ability to work across disciplines, being effective and confident with frontline delivery partners as well as researchers, strategic stakeholders

Personal Attribute & Character

  • Creative, process-driven and proactive

  • Genuinely helpful and committed

  • A positive collaborative approach, honesty, personal integrity, and ability to work well within a team are highly valued and integral to the role

  • Self-motivated and self-starter who thrives on high levels of personal responsibility and is able to execute and deliver

  • Good common sense, logical decision-maker

  • Strongly self-motivated and driven to produce results

  • Ability to work closely with C-level customers 

  • Strives for world-class excellence and service delivery

  • Result oriented

  • Fast learner

  • Energetic

  • Ambitious

  • Goal-oriented and creative

  • Ability to work both independently and collaboratively

  • Possess a talent for building strong and productive relationships across constituencies.

Educational Qualification:

  • Minimum of B.Sc in Communications, Marketing, Public Relations or related fields.

Desired Experience/Knowledge

  • Minimum of 6-8 years relevant experience

  • Previous experience in a similar role, working in a  professional services firm

  • Experience in management of complex, multi-stakeholder projects and achieving goals on time and to budget

  • Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy

  • Experience in building brand awareness and recognition

Related Jobs

Process And Control Improvement Specialist

Nigerian Breweries   |  Lagos

Do you have experience in Audit, Control Design and Control Monitoring and a passion for Continuous Improvement? Would you like to work in an international and culturally rich environment, and join us on our journey to drive the continuous improvement, monitoring, design and implementation of processes and controls in Nigerian Breweries Plc to ensure efficiency and effectiveness? Then you might be the talent we are looking for! The position of Process and Control Improvement Specialist, is open, waiting for you to apply here. The core activity of the P&CI Specialist is to support the P&CI Manager in the following areas:Controls MonitoringProcess & Control ManagementContinuous Process Improvement (CPI). These activities drive the continuous improvement, monitoring/testing, design and implementation of processes and controls. Additional areas include:Risk ManagementComplianceFraud ManagementAssurance The P&CI Specialist need to maintain effective business relationships with internal and external stakeholders as well as other business partners.Key ResponsibilitiesProcess & Control ManagementSupport the P&CI Manager to ensure business processes and controls are appropriately designed, constructed, implemented, and maintained.Jointly drive with Local Management the design and documentation of business processes and controls, applying the global process design and management methodology.Ensure that controls are fully embedded in the design of processes, including Key Performance Indicators (KPI) defined by the Business. Identify and report any process activities that deviate from the standard or approved procedure. Control Monitoring:Provide direct support to the P&CI Manager to monitor and test control effectiveness and drive the implementation of remediating actions.Develops key control framework and execute a review of internal controls over financial reporting.Fraud and Risk management:Provide direct support to the P&CI Manager to lead the process of Risk Identification, Assessment and Response and monitor existing and emerging risks.Conduct Risk Assessment workshops with the Business, ensures relevant risk templates and documentation are used and drives the creation of risk responses.Support the business in developing action plans to mitigate, accept or transfer risk and monitors progress on an ongoing basis.Perform fraud and/or non-fraud investigations when requested by Local Management, Global Legal Affairs or Global Audit.Compliance management:Ensure that processes and controls are designed, implemented, and operating in line with the relevant policies, procedures, and HEINEKEN Rules.Stay informed about policy changes and assesses the impact on existing control frameworks.Provide advice, support, and challenge during the implementation of policies (global & local). Review new/updated policies & procedures Assurance activities:Work with the P&CI Manager to support Global and External Audit to efficiently plan and execute audits and to drive closure of audit findings.Participates in business process oriented internal control reviews, compliance audits and activities that deliver the P&CI plan to provide the business with comfort in the internal control environment. Continuous Process Improvement:Provide direct support to the P&CI Manager to embed a process improvement culture, drive process and control improvement and realize benefits.Challenge existing processes to identify improvement opportunities using benchmarks and external best practices.     

Posted 28 Apr

Experienced Hire

Revenue Analyst

Nigerian Breweries   |  Lagos

Revenue ManagementRM is a holistic approach to support Category Revenue Growth agenda in a competitive and profitable way. Holistic RM spreads across 5 pillars, Brand Strategic Pricing, Pack Price Architecture, Mix Management, Promotional and Trade Terms Mgmt.Key ResponsibilitiesPrepare disciplined analytics and insights (combining internal and external data, financial and non-financial) per Pillar and communicate / present.Build and update Excel / PBI based platforms and tools to support key stakeholders.Continuously communicate and drive RM insights into execution focusing on improving Revenue/HL and FGPUpdating and keep track of the RM Data Governance, which covers all Data used by the RM team for analysesConduct quarterly pricing review to identify potential RM benefits (based on RM analytics, market intelligence, etc) and set guardrails on channel / customer pricing, promo, trade terms, and mix execution, e.g.:Brand Portfolio Pricing & Pack-Price Architecture: Set optimum brand price indexes, conduct Channel Pack Price Architecture white space analytics and recommend new pack launches, translate optimal brand index to SKU list price and recommended shelf price, set net 2 and 3 price guardrails and monitor consumer and net price realization by SKU/channel/accountMix: Analyse current mix performance, identify mix opportunities, support prioritization of SKU mix based on profitability-potential analytics, help set SKU mix allocation and track executionPromotions: Continuously track promo performance (uplift, ROI) using promo analytics tool and set mandatory promo guardrails by channel, account, brand, pack typeDiscounts & Trade Terms: Identify profit pool opportunities and defensibility risks, set Trade Term framework and guardrails; support TT negotiations on how to improve SMART conditionalityResponsible for setting and continuous tracking of RM objectives within OpCo business strategy, e.g.Track & monitor RM performance throughout the year vs targets/guardrailsEscalate out-of-guardrail pricing, promo or trade terms for sign-offDrive continuous RM improvement cycle: Conduct annual RM assessment; define and execute resulting RM agenda for coming yearTrain relevant functions with OpCo on RM topics/toolsDrive continuous improvement of RM content & processes within the OpCoSupport other functions within the OpCo on RM topics & processes , e.g.:Support Finance on allocation of resources/funding by accounts, brands and pack types and help Finance set RM targets based on collective insights and recommendationsSupport Sales with development of account plans and promo calendar within RM guardrailsSupport Marketing with setting optimal brand / portfolio pricing (e.g. based on elasticities)Support innovation agenda with RM market insights (on pricing / positioning / white spaces)Manage interaction and collaboration between different functions/roles on RM topics

Posted 15 Jul

Experienced Hire