Data Analyst

Workforce Group  |  Lagos

Posted 31 Aug


Description

Brief Description 

The data analyst supports digital marketing initiatives by analyzing data, identifying trends, and using insights to help optimize campaigns and drive business growth. 

The Data Analyst turns data into information, information into insight, and insight into advertising decisions. This role monitors the data behind all advertising campaigns, reviewing the campaign’s performance, targeting, ad creative, and ad spend with the goal of optimizing performance and improving ROI. 

This role requires strong quantitative, analytical, and problem solving skills, and the ability to collect, organize, analyze, and report on data quickly and accurately.



Requirements

  • This position requires deep experience with Google AdWords, Facebook Advertising, and Microsoft Excel.

  • A degree in Statistics, Marketing Analytics, or another quantitative field is preferred.

  • Proven experience developing and running rigorous A/B tests, including ad copy, audience segmentation, and landing page tests.

  • Experience collecting and analyzing the appropriate advertising metrics for the purpose of optimizing digital marketing strategy and tactics.

  • Demonstrated ability to manage multiple projects or initiatives effectively and efficiently while maintaining priorities, deadlines, and deliverables in a fast-paced environment.

  • Ability to identify trends and adjust strategy using analytical and quantitative problem-solving.

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