Data Analyst

Workforce Group  |  Lagos

Posted 31 Aug


Brief Description 

The data analyst supports digital marketing initiatives by analyzing data, identifying trends, and using insights to help optimize campaigns and drive business growth. 

The Data Analyst turns data into information, information into insight, and insight into advertising decisions. This role monitors the data behind all advertising campaigns, reviewing the campaign’s performance, targeting, ad creative, and ad spend with the goal of optimizing performance and improving ROI. 

This role requires strong quantitative, analytical, and problem solving skills, and the ability to collect, organize, analyze, and report on data quickly and accurately.


  • This position requires deep experience with Google AdWords, Facebook Advertising, and Microsoft Excel.

  • A degree in Statistics, Marketing Analytics, or another quantitative field is preferred.

  • Proven experience developing and running rigorous A/B tests, including ad copy, audience segmentation, and landing page tests.

  • Experience collecting and analyzing the appropriate advertising metrics for the purpose of optimizing digital marketing strategy and tactics.

  • Demonstrated ability to manage multiple projects or initiatives effectively and efficiently while maintaining priorities, deadlines, and deliverables in a fast-paced environment.

  • Ability to identify trends and adjust strategy using analytical and quantitative problem-solving.

Related Jobs

Key Account Manager

Workforce Group   |  Lagos

The Key Account manager is responsible for long-term, trusting relationships with a portfolio of assigned customers by productively managing both existing and potential customers while ensuring clients’ needs are understood and properly satisfied with our company products/services. The Key Account manager is responsible for:• Developing and maintaining relationships with key decision-makers;• Creating and implementing an account management strategy;• Recognizing customer business problems and driving / influencing resources to address opportunities; • Maintaining current revenue and focusing on identifying new opportunities to increase market share and revenue growth• Obtaining customer commitment and delivering a total enterprise solution;• Develop new business with existing clients and/or identify areas of improvement to meet quotas;• Working with the company and other resources to increase opportunity size and expedite closure;• Ensure the timely and successful delivery of our solutions according to customer needs and objectives;• Assist with challenging client requests or issue escalations as required;• Negotiate contracts and close agreements to maximize profits;• Serve as the lead point of contact for all customer account management matters;• Forecast and track key account metrics (e.g. quarterly sales results and annual forecasts);• Build and manage client information;• Prepare reports on account status;• Other assigned duties by managers.

Posted 20 Feb

Mid Level