Senior Brand Manager

Workforce Group is currently looking to recruit a Senior Brand Manager for a client, who will be responsible for championing & driving brand growth in volume and equity by leveraging on the understanding of consumer's attitudes, motivations, and trends. Developing and executing of Brand plan for both short and long term to deliver ROI consistently to the business.Functional Competencies:Insight Generation & Analytics Ability to develop and assess Insights and translate them into growth strategies Ability to draw clear recommendations from Brand health tracking. Translate data into meaningful insights for communication development and trade initiatives Brand Activations Work with agencies to execute global brand platforms in all the relevant channels Collaborate with channel managers to drive incremental penetration and ROS. Collaborate with the key accounts team to leverage their events to increase ROS and Power for the brand Communication Work with agencies to develop breakthrough communication for the brands while ensuring compliance with Heineken Marketing Code. Work with agencies and cross-functional team to develop and execute Through the Line Marketing campaigns and activities Actively track competitive activities and work with agencies to respond accordingly Work with Trade Marketing and Regional teams to develop relevant communication for the regions and across all channels Finance Understanding of budgeting, pricing, cost management, and negotiation. Ensure strict compliance to internal control measures with respect to budget allocation and appropriation Work with Commercial Controller to monitor and evaluate budgeted expenses versus actual. Monitoring and evaluation Work with a cross-functional team to monitor and measure the impact of investments on key brand indicators (brand health, distribution & penetration, market share, etc.)