Social Media Manager

Workforce Group  |  Lagos

Posted 31 Aug

Description

Brief Description

The Social Media Manager specializes in creating and curating a variety of content across the social web in order to support the organization’s content marketing initiatives. He/She is responsible for creating, managing, and executing highly targeted digital media campaigns, including PPC, display, and programmatic buying. This role conducts campaign analyses and tracks analytics to achieve a positive return on ad spend. He/She will bridge the gap between company and customer by facilitating meaningful relationships between community members. 


Job Description

  • Developing and maintaining a social media strategy that actively addresses listening, networking, influencing, and selling on the social web. 

  • Responsible for strategic development and execution of all social content and campaigns to increase brand awareness, engagement, and traffic.

  • They develop social media strategy, supervise its execution, then evaluate the results, as well as manage vendor relationships and strategic partnerships.

  • Identify authoritative and influential individuals and brands on the social web and implement a social networking strategy to facilitate and nurture strategic partnerships. 

  • Monitoring and responding to customer service and reputation management issues on the social web using social listening tools. 

  • Generating leads and sales from existing customers and prospects on the social web through the distribution of appropriate offers.

  • Monitoring discussions and trends as they pertain to the company, products, and brand. 

  • Identifying and reporting trends in sentiment and advising on potential opportunities for content and product creation. 

  • Identifying, analyzing, and reporting on social media trends to internal team.

  • Creating and maintaining a vibrant sense of community by establishing and upholding the company’s Community Guidelines. 

  • Addressing customer service issues, both proactively and reactively, that present themselves inside the community.

  • Identifying and reporting trends in usage and advising on potential opportunities for content and product creation. 

  • Serving as primary liaison between community members and the company, and act as the community’s primary advocate to the company.

Requirements

  • 3 - 5 proven experience in Social Media Management

  • Demonstrated experience with successful management and execution of a content marketing strategy

  • Social Customer Care – Demonstrated ability to handle a variety of customer service-related issues on the social web. 

  • Communication Skills – Superior ability to create compelling narratives for internal and external audiences. 

  • Community Management – Demonstrated ability to develop and execute short and long-term community management strategies that influence growth, engagement, and community culture. 

  • Relationship Management – A strong understanding of how communities behave on the social web, and how to develop and maintain positive behaviors. 

  • Proven experience using social media channels to distribute and amplify the organization’s content; familiar with features, audience, and maintenance of key social media platforms. 

  • An excellent command of analytics platforms, such as Google Analytics or Omniture, to adjust marketing strategy and tactics.

  • Proven experience evaluating, developing, and executing a variety of online media campaigns

  • Experience coordinating with multiple stakeholders and teams to create digital marketing initiatives that support specific business initiatives.

  • Proven experience developing and running rigorous A/B tests, including ad copy, audience segmentation, and landing page tests.

  • Experience collecting and analyzing the appropriate advertising metrics for the purpose of optimizing digital advertising strategy and tactics.

  • Demonstrated ability to manage multiple projects or initiatives effectively and efficiently while maintaining priorities, deadlines, and deliverables in a fast-paced environment.

  • Ability to identify trends and adjust strategy using analytical and quantitative problem-solving.

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