Insight Manager

Workforce Group is currently sourcing for an Insight Manager for a commercial bank, who will be responsible for identifying and driving implementation of opportunities to improve customer experience on a continuous basis, leveraging defined customer journey maps and insights from customer and market feedback.Duties & Responsibilities:The Insights & Strategy Manager will report to the Head, Customer Experience Management and play a key role in driving consistent customer experience across all touchpoints with identified strategy.Develop the bank’s Customer Experience strategy and support strategic initiatives developed from research, focus groups’ analysis and recommendation development.Establish communications and influence members of senior management of different business areasSupport the development of board and senior management presentations including research related to Customer Experience through Acumeni VOC Survey & NPS indicators in the banking industry and competitive landscape, emerging trends, etc.Coordinate daily tracking/analysis of customer and market feedback across internal and external sources (MS reports, Experience Champions, focus groups, strategy reports)Leverage feedback data to identify opportunities to improve customer experience across all business segments and service touchpointsEngage with stakeholders to determine and agree initiatives, solutions, product, system or process changes required to translate opportunities into customer experience outcomesDrive end-to-end implementation of required changes.Participates in the building of strategies to maximize automation, staff productivity, and customer satisfaction.

Data Analyst

Brief Description The data analyst supports digital marketing initiatives by analyzing data, identifying trends, and using insights to help optimize campaigns and drive business growth. The Data Analyst turns data into information, information into insight, and insight into advertising decisions. This role monitors the data behind all advertising campaigns, reviewing the campaign’s performance, targeting, ad creative, and ad spend with the goal of optimizing performance and improving ROI. This role requires strong quantitative, analytical, and problem solving skills, and the ability to collect, organize, analyze, and report on data quickly and accurately.

Graphic Designer

Brief Description Assembles images, typography, and other visuals to make visual content engaging and memorable while maintaining brand consistency.Responsibilities The Graphic Designer is responsible for the coordination and production of all images needed for the organization’s content teamDefining, creating, and upholding the organization’s style guide.Creating and maintaining brand consistency through the use of the organization’s branding and style guide standards on logos, colors, typography, and other graphic collateral. Designing engaging and creative images for use in a variety of digital assets including social media, images for written content, presentations, etc. Collaborating closely with other members of the content team to brainstorm and plan editorial calendar by determining scope and realistic deadlines for various design content Creating accurate graphics, charts, graphs, etc. that visually support the context of given content.Locating and/or initiating creation of engaging and relevant images to complement stories.

SEO

Brief Description The SEO will be responsible for driving global organic search strategy and execution and improving visibility of web properties, increasing website traffic from target audiences, and driving qualified leads and sales.The right candidate will have experience in increasing visibility for content (blog posts, YouTube videos, etc.) using methods that are consistent with the Terms ofService of major search engines such as Google. This role will require experience in setting search strategy and troubleshooting technical SEO issues.Responsibilities Defining editorial standards for maximizing search success on all content including the website, blog, social media platforms, and other communication channels. Monitoring and reporting on search metrics and demonstrating continuous improvement of the SEO strategy. Identifying search traffic growth opportunities for content and products based on analytics.Researching, reporting, and addressing changes in search engine algorithms.Recommending and executing on testing strategies to improve conversion rates on content pages. Troubleshooting and tracking site performance including social sharing, page load speed, and other technical issues related to search marketing. Conducting keyword optimization research for new and existing content pages.Researching the latest in search engine compliance and guidelines and adjusting strategy as necessary.

Managing Editor

Brief Description The right candidate will have experience in cross channel content marketing and content optimization including text, audio, video and image content, social media marketing, and search marketing.The right candidate has a creative marketing mind with the ability to organize projects, meet deadlines, and manage a team. This position requires experience in coordinating and using digital and print content to support strategic organizational objectives.Responsibilities  Coordinating day-to-day editorial operations, managing in house and outsourced content creators, editors, graphic designers, videographers, developers, etc. Reviewing all assignments before publication to ensure material is accurate and on-brand. Leading and directing the work of content produced by content team members including text, images, audio, and video, making sure all team members are on-task and meeting deadlines. Assisting in ideation, planning, and execution of the editorial and content marketing calendar that attracts and appeals to the organization’s various customer avatars. Monitoring and reporting on content marketing metrics and KPIs.Checking accuracy of facts, dates, names, captions, statistics, etc. located in all content.Maintaining consistency of the brand by upholding the organization’s style guide standards on tense, voice, tone, and the spelling/capitalization of certain words as they relate to the organization. Creating copy, engaging headlines and subheads, proofreading, and deep-line editing for spelling, grammar, punctuation and brand consistency.Overseeing the scheduling, publication, and overall consistency of the organisation’s content assets.Creating content that is optimized for search and social media traffic. Locating and/or initiating creation of engaging and relevant images to complement stories.

Content Specialist

Brief Description The right candidate will have experience in cross channel content creation, marketing and content optimization including text, audio, video and image content, social media marketing, and search marketing. S/he will have experience in investigating and creating engaging stories in written, video, and image formats that utilize branded social media channels and external media outlets.The Content Specialist is responsible for producing a variety of multimedia that communicates brand value to a company’s customers including customer stories, case studies, and white papers that convert prospects into customers.The Content Specialist  will have a creative marketing mind with the ability to translate customer and company experiences, feedback, and tone into compelling, engaging, and dynamic stories that are easily consumable and aligned with content marketing strategies.Responsibilities  Demonstrated experience with successful management and execution of a content marketing strategyA demonstrated ability to drive traffic to web properties from search engines.Successful management of a business blog that furthers organizational goals.Investigating and producing research-based content.Create compelling narratives for internal and external audiences.Producing content including text, images, audio, and video that are on-task and meet the deadlines. Ideation, planning, and execution of the editorial and content marketing calendar that attracts and appeals to the organization’s various customer avatars. Maintaining consistency of the brand by upholding the organization’s style guide standards on tense, voice, tone, and the spelling/capitalization of certain words as they relate to the organization. Creating copy, engaging headlines and subheads, proofreading, and deep-line editing for spelling, grammar, and brand consistency. Locating and/or initiating creation of engaging and relevant images to complement stories.Developing, writing, and distributing press release articles to applicable media outlets. Uncovering unique and interesting stories for multiple audiences (customer, employee, or related industry news) and determining the best platform and audience to distribute. Maintaining a deadline-driven editorial calendar that coordinates time-sensitive articles with general-interest stories. Identifying opportunities to promote specific key messages and company initiatives to customers and the general media. Producing and/or directing video content for YouTube and other video platforms. Locating and/or initiating creation of engaging and relevant images to complement stories.

Social Media Manager

Brief DescriptionThe Social Media Manager specializes in creating and curating a variety of content across the social web in order to support the organization’s content marketing initiatives. He/She is responsible for creating, managing, and executing highly targeted digital media campaigns, including PPC, display, and programmatic buying. This role conducts campaign analyses and tracks analytics to achieve a positive return on ad spend. He/She will bridge the gap between company and customer by facilitating meaningful relationships between community members. Job DescriptionDeveloping and maintaining a social media strategy that actively addresses listening, networking, influencing, and selling on the social web. Responsible for strategic development and execution of all social content and campaigns to increase brand awareness, engagement, and traffic.They develop social media strategy, supervise its execution, then evaluate the results, as well as manage vendor relationships and strategic partnerships.Identify authoritative and influential individuals and brands on the social web and implement a social networking strategy to facilitate and nurture strategic partnerships. Monitoring and responding to customer service and reputation management issues on the social web using social listening tools. Generating leads and sales from existing customers and prospects on the social web through the distribution of appropriate offers.Monitoring discussions and trends as they pertain to the company, products, and brand. Identifying and reporting trends in sentiment and advising on potential opportunities for content and product creation. Identifying, analyzing, and reporting on social media trends to internal team.Creating and maintaining a vibrant sense of community by establishing and upholding the company’s Community Guidelines. Addressing customer service issues, both proactively and reactively, that present themselves inside the community.Identifying and reporting trends in usage and advising on potential opportunities for content and product creation. Serving as primary liaison between community members and the company, and act as the community’s primary advocate to the company.

Business Development Director

Job ObjectiveThe Business Development Director will be responsible for managing, optimizing and extracting value for Zone Tech Park and The Zone Centre, raise grants, organize epic  events and drive facility related revenues via rentals for business related purposesJob ResponsibilitiesResponsible for sourcing grant specialists that will help create access to grants and donations to develop, equip and expand the innovation hub.Secure technical and investment partners for management and scaling of the Code Academy business modelSource for Grants and Donations for running Programmes such as Girls Meet Tech, Youth Accelerate, Digital Nation, etc. Secure corporate acceleration partners that The Zone Tech Park will work with to help drive corporate innovation within their businesses.Responsible for preparing, packaging and securing meaningful investments for Startups and products coming out of our Startup studio Responsible for creating and managing a Zone Tech Park specific angel investment fund that will fund the startups in the acceleration program.Successfully organise  landmark eventsSuccessfully organise  minor events and create awareness for the Zone Tech ParkSource and Secure clients for our Value Management ServicesResponsible for developing and executing The Zone Centre’s marketing strategy.Develop and implement the marketing strategy for positioning the The Zone Centre as the business conference and training facility destination of choice.Responsible for meeting the set performance goals and targets.Manage client relationships with existing and prospective clients.Oversee the indoor sales team at The Zone Centre.Develop and organize a number of proprietary paid business events.Build, manage and partner with the network of event organisers to ensure that The Zone Centre is always booked.Develop and manage a referral commission system to encourage people to refer events to The Zone.Responsible for ensuring that the Zone centre’s digital platform and social media presence are optimised.Ensure that The Zone Centre has a number of recurrent users. Responsible for sourcing and onboarding service vendors i.e hotels, caterers etc. that can service users of the facilities

Project Management Support Officer

Role DescriptionThe Project Support Officer will be responsible for providing support in the successful management of projects through co-ordination, planning and control of the projectsThe ideal candidate for this role will display a high level of professionalism, initiative, a large appetite for knowledge, delivery discipline, resourceful, integrity and the ability to work with people and within a team.Job DescriptionSupport in ensuring projects are planned effectively for successful deliveryMonitoring &Control of Project Work ( comparing planned versus actual) and updating the Programme dashboardCollation of Project Reports/ Weekly reportsEnsure the standardized project Management Practices are strictly followedEnsure upload of all project documents on the Knowledge Management SystemDevelop and support effective communication mechanisms between the project teamsUndertake any other tasks as necessary

Recruitment Specialist

Job Objective:The Recruitment Specialist will be responsible for managing the entire flow of the recruitment process. This will include planning, sourcing, screening, selection and onboarding of competent and quality talentJob DescriptionDevelop clear and concise recruitment briefs using best in class structure and technique devoid of ambiguitiesCraft standard Job Descriptions and person specificationsSource for and collate resumes in an orderly fashion for easy referenceScreen CVs, Search / Shortlist CVs in line with job order request. Ensure CVs conform with organisational standardPre-screen candidates before their interview for suitability and conduct interviewsLeverage on appropriate tools and techniques to communicate job openings and adverts towards achieving the best possible reach to ideal candidatesMaintain an updated database of candidate placements and potential job opportunitiesExecute pre-screening activities (assessments, interviews, testing)Screen prospective candidates using best practice guidelines Keep abreast of industry changes (Benchmark salary, availability, candidate pool, industry activity)Identify and maintain detailed information on key decision makers and employeesMaintain a strong network of professional competitorsProactively build a pool of highly competent and employment ready candidatesMaintain periodic feedback and communication system with candidates in the poolCandidate control – keep in regular contact to review progress and performanceAttend to all candidate enquiries and concernsEnsure records are kept in line with legislative requirements/organisational standardsCarry out work instructions in line with key processes and quality management system